About Acton Chrysler Dodge Jeep Ram...serving Acton, Lowell, Boston, Worcester and Nashua


ACDJR opened with all 4 Chrysler Group brands on December 15, 2011. However, the people who work here are not new. 

This location was a thriving Lincoln Mercury dealership since it opened in 1983.

Patriot Lincoln Mercury operated the Lincoln Mercury franchise on Route 2A until an ownership change in 1988. At that time the business was taken over by Ford Motor Company.  

Shortly thereafter in 1989, Coleman Hoyt, a Ford Motor Company management employee at Ford Motor Company at that time, decided to purchase the business from Ford with his partner David Abatsis, a highly  acclaimed Boston area dealership General Service Manager.  The two took immediate control of Acton Lincoln Mercury and revitalized it by concentrating on its Service department. 

In 1993 they also opened Acton Ford. 

Coleman and David remained partners until 2006, running both Acton Lincoln Mercury and Acton Ford separately. Both owners became highly recognized by their peers and by Ford Motor Company for running unusually progressive & successful franchises. 

Both men were very active in serving on the Lincoln Mercury and Ford national dealer councils. In 2006 they amicably separated their business interests. 

Sadly, Lincoln & Mercury entered a period of decline and when the chance came to "trade in" the Lincoln brand for the 4 Chrysler brands, Mr. Hoyt made the exciting but challenging decision to change our franchise representation.

After a long period of construction, training and deep preparation, Acton's team of talented automotive people seamlessly brought aboard the new Chrysler brands in December of 2011. By March of 2012, its other national sales business "Acton Fleet Sales" was also restored to full operation with multiple brands of commercial vehicles in its portfolio. 

In mid 2012 Acton Fleet Sales merged its sales operation with SoCal Penske Professional Vehicles in Los Angeles, to establish a west coast outlet. Together, they are now known as Acton SoCal Penske.

Saving nearly 50 American jobs had been Mr. Hoyt's primary mission. His base of unusually committed long term employees, many of whom exceed 25 years in their time with him, is a true business family.  Changing a dealership's culture, brands & name is a very complicated and difficult process, but Acton Chrysler's team managed to do it without losing a single employee.

The Jeep brand is an obvious huge favorite in New England, and with the added broad array of minivans, sports cars, trucks, cars and SUV's that Acton Chrysler Dodge Jeep Ram now offers, the dealership is looking forward to another long period of sustained growth.

For people looking to buy a car, this means an amiable, pressure-free environment. 

Rather than "push" cars, Acton Chrysler Dodge Jeep Ram suggests the ones that will best meet your lifestyle and budget.

For people who are busy with other more important things in their lives, when it comes to getting your vehicle serviced, we'll help make sure you stay on track so you can get every last mile paid for. Importantly, we service all makes and models here every day. 

We also do deep mechanical restorations of old cars, work on hot rod & performance cars and have extensive experience in diesel repair...in short, just try us, we can help. 

We have a great parts team as well if you are searching for quality MOPAR Chrysler Dodge Jeep RAM auto parts!

To learn more about how Acton Chrysler Dodge Jeep Ram is dedicated to making your life easier, please contact us at 978-393-2954. Or better yet, stop in and meet us in person at 196 Great Rd Acton, Massachusetts. We hope to have the pleasure of meeting you soon.


Acton Chrysler Dodge Jeep Ram

196 Great Rd
Directions Acton, MA 01720-5758

  • Sales: 978 893 1130
  • Service: 978 263 7300
  • Parts: 978 893 1129


  • Monday 09:00AM - 06:00PM
  • Tuesday 09:00AM - 06:00PM
  • Wednesday 09:00AM - 06:00PM
  • Thursday 09:00AM - 06:00PM
  • Friday 09:00AM - 06:00PM
  • Saturday 09:00AM - 05:00PM
  • Sunday Closed